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Who is responsible for all this suffering? The contractors who supply the animals for use in rodeos clearly play a role, as do the contestants who vie for cash prizes. Sponsors of such events must also be held accountable. But the group most responsible is the audience. As long as people are willing to pay money to attend rodeo events, they are perpetuating animal cruelty. Please, boycott rodeos and encourage others to do the same.

Let’s face it: the rodeo is a form of violence masquerading as entertainment. That its victims are not human makes it no less violent. The entire rodeo environment encourages spectators and rodeo participants alike to be insensitive to animal suffering and accept inhumane treatment of the animal performers. As Matthew Scully states in his recent book, Dominion, “If ever there were a completely gratuitous abuse of animals, and often baby animals at that, all done for the sheer thrill and bravado of it, it is rodeo.”

DaimlerChrysler Corporation sponsored many of the rodeos investigated. Please write the company and demand that they end their sponsorship of rodeos and adopt a humane and compassionate policy.

Dr. Dieter Zetsche
DaimlerChrysler Corporation
Auburn Hills, MI 48326 - 2766
Tel: 248-576-5741 (press 1 for Mercedes-Benz to obtain a live person)
Fax: 248-512-9368
E-mail: dieter.zetsche@daimlerchrysler.com

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